The Cadillac F1 team Utilizes Apollo Program Strategy to Build Team from Scratch for Australian Race Debut.

Just over a full year previously at the Las Vegas Grand Prix, Cadillac were finally granted the green light as Formula One’s newest entry for the 2026 season. Establishing the team from scratch has involved a hectic pace of work that the team principal, Graeme Lowdon, has likened to the Apollo program. As the sport descends on the Vegas strip this weekend, Cadillac understand time is getting tight.

The Tight Timeline to Melbourne

At the season finale of the campaign to be held in the America, with just over 100 days to go before they make their debut for the maiden outing in Melbourne at the 2026 opener, Cadillac have advanced rapidly but, in what must seem like a sisyphean task, they are cognizant there will not be sufficient time.

The CTO, Nick Chester, became part of the embryonic operation in March 2023 not long after it was created, when the squad were without even an confirmed place. He has been at its core from that point and gets a wry smile when thinking about the ride.

“You might get a brief moment reflecting at what the team has achieved and go: ‘Amazing, what an achievement what the team has created in less than three years,’” he notes. “Then the very next instant you think: ‘Well, we still have quite a lot to do.’”

An Unprecedented Task

Chester enjoyed success at the Renault team in Alonso's title-winning years of 2005/2006 and was in control of engineering strategy at the recently formed Mercedes-Benz Formula E team, but no other project has quite compared with the challenge of introducing the iconic American Cadillac name, a works entry supported by the parent company, GM, into F1.

“Building an Formula One team from nothing, when are you ever going to get a chance to do that?” he observes. “There's nothing comparable. In an established team you don’t get the possibility to transform organizational mindset.”

With every day that passes thoughts are increasingly concentrated on the impending critical moment in Melbourne and expectations are being set realistically.

“One must presume that any new team entering the sport is going to be last but simply getting on to the grid will be an feat in itself,” Lowdon stated recently and while Nick Chester echoed this he thought the squad had a reputation to build as well.
“The first thing we want to show is that we belong on the grid,” Chester explains. “So we arrive and we function efficiently. We aim to demonstrate that this is a professional operation executing the right things on the circuit. After we have demonstrated that we are a legitimate team, then we will focus on forward movement subsequently.”

Racing Talent and Recruitment Effort

In the summer they signed Sergio Pérez and Valtteri as their racers for the 2026 season, a pair distinguished for their priceless expertise in operating at the sharp end in two top-tier teams, the Red Bull team and Mercedes, and Bottas reflected the sentiment of combative optimism.

“Naturally, we have a realistic outlook,” he commented. “We face a mountain of work to do, and it’s going to be almost certainly a difficult start, because this is Formula One. But we’re not there to stay at the back. In my view with this setup, with this team, this staff, there’s no reason why we won't be able to advance swiftly up to the pace and achieve good results.”

To that end recruitment has been in top gear, with personnel now reaching in excess of 400 and planned to attain the goal of 600 members rapidly. In addition to their current base at the UK base, the team are in the phase of building an headquarters at the Fishers location in Indy and there is the GM plant in Charlotte, where they are constructing the facility to manufacture the new engine, scheduled for 2029 – in the meantime they will use power from Ferrari – and the Toyota's wind tunnel in Cologne. It is a complex organisation, contrary to the trend in F1 for greater centralisation, and has led to the fresh organizational mindset to which the CTO alluded.

Space Mission Model

“It’s highly modelled on the Apollo program,” said Lowdon ahead of the Silverstone race in July. “We’re realistic, we understand how challenging it is. The schedules, they’re super, super, super short. Alright, it's not a space expedition, but the pressure is comparable.”

So they have implemented, instead of the conventional chain of command, a non-hierarchical approach similar to that of Nasa’s, where there were a range of specialist groups all focusing on various components of the project in a different facilities.

“In a system where you follow a protocol where someone has a problem and they escalate it to their team leader, that leader communicates with a manager at a different location, it goes back down the chain, it’s super slow,” says Chester. “We give authority to team members to really get on with it. Moving away from management approval for each action is far more efficient and more rapid.”

Upcoming Challenges

The success of this agile strategy will be tested in the heat of competition when the season begins and there is a significant degree riding on this for Formula One, too. Cadillac have signed as their development driver the emerging American Colton Herta

Joseph Wong
Joseph Wong

A tech journalist and avid gamer with over a decade of experience covering the intersection of gaming and emerging technologies.